brand

How Sarah Renae Clark Built a $5 Million Business Without a Brand Deal

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In a world where most creators depend on brand deals for income, Sarah Renae Clark stands out. The Australian creator built a $5 million business selling the Color Cube, a product that sold over 100,000 units by focusing on audience needs rather than sponsorships. Her journey is a blueprint for how smaller creators can successfully … Read more

Why major retailers are betting big on this YouTuber’s beverage brand

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Cody Detwiler Cody Detwiler It started with a spelling mistake on a whiteboard. When Cody Detwiler’s business partner accidentally wrote “alcolo” instead of “alcohol” during a team meeting, most would have reached for the rubber. Instead, the YouTube star known as WhistlinDiesel saw something different: the perfect name for a beverage brand that would capture … Read more